Deniad & Company LLC

is an alternative investments consulting firm based in New York City. We provide advice to managers of hedge funds, private equity funds, funds of hedge funds, and institutions worldwide with respect to business expansion, attracting capital, risk management, project management, fund formation, selection of service providers, information technologies and creative problem solving.

Our global investor base includes sovereign wealth funds, sovereign wealth entities, private banks, family offices, pensions, high net worth individuals, endowments and seeding platforms. Our clients span the range from well-established multi-billion dollar funds to start-up companies.

We work with clients who value our focus on confidentiality, transparency, and experience.

About Us

Andrew K. J. Pernambuco – Chief Executive Officer

Andrew is Deniad’s Founder and Chief Executive Officer. He is primarily responsible for executive management, overall strategic direction and business development of the firm. Prior to forming Deniad, Andrew was Chief Operating Officer and a principal of Alexandra Investment Management, a multi-strategy hedge fund based in New York, where he was the lead executive responsible for Business Development and Marketing. At Alexandra, Andrew successfully increased assets under management from $120 million to nearly $2 billion in two years and expanded all of the fund’s business lines globally. Prior to joining the fund, Andrew was head of Equity Derivative Sales and Marketing at KBC Financial Products in New York. Prior to his tenure at KBCFP, Andrew was Head of Equity Derivative Sales and Marketing at Société Générale in New York.

A pioneer in structured derivative products for hedge funds (both single-manager and multi-manager), Andrew has been a keynote speaker at Alternative Investments and Derivatives conferences worldwide. Andrew has held Series 4, 7, 8, 9, 10, 24, 63 and 65 licenses in the past.

Barbara Hayes – Member of the LLC

Barbara Hayes is an award-winning marketing communications executive who has held key positions within the television, consumer electronics, and publishing industries. She has been crafting print, on-air, online, and promotional materials for over 35 years for elite corporations. “Meet Quincy Quahog of Chappaquiddick” is her first children’s book, inspired by her love of Martha’s Vineyard for over 50 years.

Ms. Hayes gives her time to the Girl Scouts of America as a Troop Leader and volunteers with a local youth golf organization as the Marketing Chair. Ms. Hayes has a Bachelor of Arts in English from Colgate University. Barbara states her greatest success was raising her daughter Alexandra and her wonderful marriage of 36 years to her late husband Tony.

Anthony F. Hayes – Member of the LLC In Memoriam

Anthony was Deniad’s Chief Operating Officer and Chief Financial Officer. Prior to joining Deniad, Anthony served as Mergers and Acquisitions manager in the Finance area of Agere Systems (formerly Lucent), a micro-electronics semiconductor manufacturer in Orlando, Florida. In that role, he managed acquisitions of companies and patents and helped establish Agere’s new financial management infrastructure. Prior to Agere, Anthony was a founding member of Société Générale’s Options and Derivatives Group in New York and was instrumental in establishing the Bank’s presence in the US markets. In that role, Anthony was the executive responsible for all US Operations and Administration. He later served as VP of Operations and Administration in the Capital Markets division of SGUSA. Before joining SG, Anthony had a successful career at J. Aron and Company and at Goldman Sachs in New York, rising to VP of Operations for Foreign Exchange and Commodities. Anthony held a BA from Richmond College in New York and Series 7, 24, 28, 63 and 99 securities licenses.

Thomas C. Williams – Member of the LLC

Thomas is a member of Deniad & Company LLC and has served as Deniad’s President, Chief Technology Officer and Chief Compliance Officer in the past. In those roles, Thomas was responsible for managing consulting projects, developing investment strategies, performing quantitative analyses for Deniad’s clients and assuring compliance with all relevant regulations. Thomas has been a Chartered Alternative Investment Analyst (CAIA) charterholder since 2006, is a long-standing Project Management Professional (PMP) and a Senior Member of the IEEE. He holds a Master of Science in Finance from the MIT Sloan School of Management and a BA from Harvard University. Thomas has held Series 65, 7, 24, 27 and 63 securities licenses in the past.

Thomas is an active volunteer in environmental causes, an avid amateur musician and is a Member of the Board of Trustees of the New Jersey Intergenerational Orchestra.


For Investors

With over 75 years of combined experience in the Capital Markets, Deniad is well positioned to help investors identify alternative investments which meet the investor’s specified criteria. From deep insight into the needs of both investors and fund managers, we understand how to align investment managers’ goals with investors’ long-term interests.

For Fund Managers

Deniad provides consulting services for alternative investment managers who seek to improve the effectiveness of their fund marketing efforts. Deniad’s process focuses on enhancing and extending the manager’s marketing capabilities and assuring that the fund’s business infrastructure is ready to accept additional newly-raised capital.

For Startups

Deniad offers guidance to companies seeking growth capital. Deniad’s process focuses assuring that the entrepreneur and their venture are prepared to optimally use additional capital. We have provided guidance to a broad range of startups and early-stage companies, ranging from medical devices and social media to “green” energy and sustainable agriculture.

Contact Us


15 Cliff Street,
New York, NY 10038


(646) 291-4840